How to Hashtag your Business?
Social networking sites like Twitter, Google+ and Instagram offer hashtags which enables their users to interact or search for particular content. For instance if you are looking for updates on a sporting or social event then putting a hashtag before it will let you see what people are saying about it. Or if somebody is at an event, then by posting a picture and hashtaging it, can share the experience with a large number of people. Hashtags are also very usable in promoting a product or services.
How it Works
Hashtags became popular after Chris Messina, an open web advocate for Google, tweeted proposing use of hashtags for different groups in August 2007. Since then it has become a phenomenon. Hashtags make it easier for people to share their views and information to a like minded audience. You can use existing hashtags or create your own to promote your services or products. Hashtags have a pound sign (#) before a word. A hashtag can consist of a number of words without spaces and can be placed anywhere in a sentence or tweet.
Following are some ways how you can promote your business using hashtags.
Keep an Update
Stay up to date with what others are posting, and more importantly what is your competition talking about and what hashtags are they using. Use similar strategies and hashtags to target related consumers.
Check what’s trending on Twitter and Instagram and post views or information regarding those topics. Be sure to put the appropriate hashtags, along with your company’s hashtag. It is important to note that putting your company’s hashtag along with an unrelated topic will look very distasteful. For instance, if you are tweeting about a basketball game or posting a picture of a stray dog then don’t hashtag your product or service if it doesn’t relate to sports, animals or welfare.
It is important to create a hashtag for your business as well as for any events that you might be hosting. This will enable users to interact and talk about your products or services, which in turn will generate more feedback. People can tweet or take pictures of the event and post as it is happening, this will create more interest and hence trend on social networking sites.
Don’t try using too long or too many hashtags, especially on Twitter, as they will no longer make sense and will confuse the readers. On an average, use no more than 2 or 3 hashtags in a single tweet or sentence.
Competitions and giveaways are a great way to keep up with your customers. Ask them to post pictures while using your products, if applicable, or just write a few stanzas about your services or anything relevant to your business, and then hashtag those posts. Be sure to offer tempting giveaways.
Hashtags can help boost your business and reach out to a larger number of people. You also get valuable feedback by searching for your hashtag or hashtags related to your business and see what people are saying, Hashtags have become a great solution to interact with people related to your field, interests or more importantly businesses. So it’s about time that you made the most of it too.