Social media itself moves so fast that it’s hard to keep up with each platform let alone which social media tools there are out there to help you. Luckily the worthwhile tools will keep up with the various social media platforms so you don’t have to. If you use several different platforms in your business’s internet marketing strategy, or just to promote your blog, then using the right tool can make your life so much easier. Here are a few that you can’t afford not to use.
HootSuite is a tool that allows you to manage all your social media platforms from one dashboard. Available for multiple accounts of Twitter, Facebook, LinkedIn, Google+ and WordPress, HootSuite is one of the best social media tool out there in 2013. It allows you to customise analytics tools such as Facebook Insights, Google Analytics, Twitter analytics tools and ow.ly click stats and more.
The newest addition to HootSuite is Conversations, which means that you can communicate internally with your team without having to leave the dashboard. It allows you to schedule messages to various platforms. There are HootSuite apps for iPhone, iPad, Android and Blackberry, enabling you to access all your social media accounts wherever you are. There is a free version with limited usage, and the priced versions include extra features like geo-targeting for Facebook among other features.
This tool is all in one calendar software. Made for companies, communities and groups to help organise, promote and share their events. It allows you to import and sync event feeds from other Time.ly calendars as well as Google calendar, iCal and Outlook. Time.ly integrates with your Facebook events as well as the events of your friends and your pages and groups. You can publish Time.ly events to Facebook for points in the future.
You can add recurring events easily, even if they don’t occur on a typical monthly or weekly pattern such as every third Sunday of the month. This makes it invaluable if you have a busy schedule but seem to miss things and lose money because of it. If you regularly hold and market you events, as well as attend other people’s events then Time.ly is definitely a tool you should be using.
TweetDeck is an app similar to HootSuite and connects you with Twitter, Facebook, Myspace and other feeds all in one place. You can arrange your feeds with customisable columns and filter them so you only focus on certain things, and you can schedule tweets so it is posted for the optimum time for your audience.
TweetDeck is free, and is available in app form as well as a browser based tool. TweetDeck makes social media marketing much easier, but check out HootSuite too. The tools are similar and aim to meet the same end, so you may find that you prefer one over the other, for instance because TweetDeck has an easier user interface.
You’ve probably heard of Bit.ly, especially if you’ve been using twitter as it shortens links, but it also has other features that you may not know about. It also allows you to share the shortened link to multiple Twitter accounts, Facebook and email. You can see the stats for the Bit.ly links by tracking the URLs that got the most clicks, helping you to see what is popular. This tool is useful for finding out what kind of content your followers like, and crafting your tweets accordingly.
WP Share to Unlock
WP Share To Unlock is a plug-in that protects content on your site until the visitor likes or shares your page. The user can either Facebook like, Google+1 recommend or tweet to instantly access your exclusive content. Integrated with the WordPress editor, it works with pages and posts. WP Share To Unlock requires no configuration so it’s simple and easy to use.
There are two versions, one which requires the user to pay for the single end product, i.e. your content, and one which doesn’t. This plug-in increases the likelihood that your content will be shared and therefore your site is more like to go viral. It works across a variety of browsers, so there should be no problem in using it.
With these tools, social media marketing will no longer take up all of your time and you’ll be able to focus on things to help market and nurture the business itself outside of the internet.