Popular trends of E-Commerce Website Designing to dominate Web Based Retail Industry
Online shopping has earned much popularity now with large number of customers inclined towards the new trend of trading. E-commerce websites have performed remarkably well in recent times in terms of design, development, user-friendliness and overall customer satisfaction. Such websites contain many unique features now, such as innovative style of product display, better interaction with the customers, counting the number of returning customers, flexible payment options and many more.
Since most companies want to keep pace with the frequently changing scenario of global market, new technologies are being invented every day to fulfill their business requirements. The trend of e-commerce website design is constantly evolving to achieve complete new dimension for the online business. Some of the current trends of e-commerce website development are described below:
Mobile First Design
This is a new trend, where websites are designed for the mobile devices first, and then modified for personal computers or tablets. Since greater number of people have started using mobile devices to browse the Internet, this technique is ideal for reaching more people all over the world. Mobile first design compels the designers to focus only on the core content and vital functionalities.
This technique was introduced on social media sites, such as Facebook, Twitter, Pinterest etc. Infinite scrolling refers to endless pages, in which content from other pages are fetched and added to the page the visitor is browsing currently. This is a common trend and a great way to retain visitors in a particular site. The facility of infinite scrolling reduces the effort of visitors for navigating through different pages.
Minimalism and White-Space
These terms are coined to describe websites, which have simple 2/3 column layout. The pages contain uncomplicated text with easy navigation system, while rest of the area is left blank and termed as white-space. Modern designers give much priority to white space, as this induces the visitors to focus only on the content of the webpage.
Different Software Platforms
So far, Adobe Flash was the most popular technology for website development. However, currently new approaches have been adopted to replace Flash with CSS3, HTML5, Canvas, Java-script etc. Especially, HTML5 is being widely used for its ability to create dynamic website.
Social Media Networking
Popularity of social media has left wide impact on retail marketing. Online stores have started investing in social media marketing for optimum advertising of their brands and for increasing their fan base.
Modern businesses are not limited to specific area or country, rather they have started striking the global market in order to increase their turnover. This results in customization of websites based on the location of the targeted customers. This is critical to meet the buyers’ expectations and to ensure that the products and services are compatible with local trends and currencies. The payment terms, cost and time for shipping also vary with the availability status of the products. Hence mass customization is vital for boosting up any business.
Every online business owner prefers to stay ahead of the competitors with better service and unique website. The trends for e-commerce website design aim at creating user-friendly interface, frequent updates, value-added services and quick delivery for achieving better customer feedback, thereby boosting up the online businesses.
This post was written by Kristina Louis, a freelance blogger who takes a lot of interest in reading and writing about e-commerce website design and web design related stuffs.